The 7 Components Of Effective Website Design And Marketing

1. Target Audience: (Who buys from you?)

Foundations of effective web marketing. Who is it. 'Determining your target audience, their needs, knowledge, level of goals, etc., is the key thing to creating a website that will be effective in e-commerce.

 
2. Core Message: (What do you really offer to the public?)

 Straight from what you want to target, the question is what do you want to say to

them. Your key message delivers your value proposition in a clear and compelling way. Your key message is not a mission statement or an executive summary of your strategic plan. Your main message is basically a list of reasons that people do business with you - written from their point of view. 

 

3. Site structure: (it's easy to navigate) 

Many websites fall far short of on-line brochures. Visitors are free to click between this page, and do a little reading here. The result is that the site visitor develops very little emotional attachment, and the 'back button' is increasingly enticing. Sales people instinctively understand that their message must be delivered in the right sequence - A, B, C, D, which e. Leads to A website design that is carefully structured can accomplish the same effect, construction understanding and buy-in, in phase. By-step. At the end of that 'presentation' the visitor takes the next step voluntarily.

 

4. Call to action: (Ask people to buy!)

Asking a site visitor to take the next step is a 'call to action'. This is the "Contact Us", "Join our mailing list", or "Sign up today" option, which notifies the site visitor of the right next step. Most people are grateful to be guided through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will.

 

5. Lead capture: (get their contact information)

Actually contacting (and qualifying) leads is relatively easy with today's technology. Some simple web scripts and off the shelf business databases require an effective all. Many companies set up automated responses, saving time and energy, and ensuring that their salespeople spend personal time with only the most qualified leads. 

 

6. Good graphic design: (You look "big"!) 

Unfortunately, many companies spend 90% of their web budget on graphic design, and only 10% of companies 'other stuff'. Graphic design serves two purposes: 1) to establish credibility, and 2) to entice visitors to read your text. Credibility is established when a company uses effective graphic design and makes a big look '. On-line it is hard to tell, but poor graphic design gives visitors the confidence that your company is small. Once credibility is established, visitors will spend some time evaluating your specific message. 

 

7. Site Promotion: (How will you get visitors?)

Once your site has been optimized to maximize conversion rates, site promotion activities should be used to increase traffic to your site, using the strategies listed above. Promoting the site ranges from listing your website on your business card, through expensive and time consuming, using search engine optimization strategies to increase your ranking on sites like Google. The area of ​​site promotion can be a new area for web marketing for those people.